Pioneering the circular economy
With over 20 years’ experience, Closed Loop helps businesses reduce waste and deliver measurable environmental outcomes through practical, end-to-end solutions.
Why work with us?
We are the true pioneers of the Circular Economy in Australia
Before circularity was a “thing”, our founder Rob Pascoe believed in a vision for Australia: to transition from a “take-make-waste” economy to one that regenerates natural systems, reduces material footprint, and recovers its resources.
For us, the circular economy only works if we learn to refuse when possible, reduce where we can, reuse materials already in circulation and reinvigorate communities with behaviour changes.
Our Impact
How we make circular systems work in practice.
A CIRCULAR SOLUTION
Simply Cups is Australia’s leading paper cup recycling initiative — and a powerful example of circularity in action.
Our flagship product stewardship program, Simply Cups, has transformed how paper cups are managed across Australia, diverting millions from landfill and giving them a second life through innovative recycling pathways.
Closed Loop identified early that paper cups required a dedicated approach. By separating out this material stream, and working closely with technology partners, recovery networks, recycling innovators, and government, we’ve created a viable, scalable pathway to recover and reuse cup materials.
Today, Simply Cups continues to expand — collecting and recycling coffee cups, takeaway beverage cups, and ice cream containers — setting a new standard for product stewardship in Australia.
We've made an impact with...
Museums Victoria
MasterChef Australia
Floriade
Melbourne International Flower & Garden Show
ACCIONA Energía
Veneziano Coffee Roasters
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